TOPGOLF SIGNS GOLF LEGEND JOHN DALY IN MULTI-YEAR PARTNERSHIP

PR Newswire

DALLAS, Oct. 20, 2026

Multi-year agreement brings Daly’s signature personality, appearances and brand to venues around the country

DALLAS, Oct. 20, 2026 /PRNewswire/ — Sport entertainment leader, Topgolf has announced a multi-year partnership with John Daly, that will see the two-time Major winner take part in a number of activities at venues around the U.S., bringing his larger-than-life personality and fan-favorite appeal into the Topgolf experience.

John Daly x Topgolf

The partnership builds on Daly’s appearances at Topgolf’s venue in Augusta in 2026 during the first Major of the year, and will expand to include live appearances, branded content, and unique experiences across Topgolf venues.

“I love the vibe at Topgolf,” said John Daly. “It’s a place where you can smash a golf ball, listen to music, have a drink and enjoy yourself with friends and family. That’s my kind of golf.”

To embrace the ethos of Daly, the multi-year partnership kicks off with the return of Topgolf Nights and several new offerings for guests:

Topgolf Nights: Returning, Thursday, October 22 and continuing Thursdays, Fridays and Saturdays at participating U.S. venues, Topgolf Nights brings late-night play at special rates*, giveaways and curated DJ playlists, capturing the high-energy, “grip it and rip it” spirit Daly is known for.
Signature John Daly Beverages: Two ready-to-drink non-carbonated cocktails will join the menu at fifty-five Topgolf venues.
Daly Vibe at Topgolf Merchandise: Exclusive Daly Vibe merchandise will be available for purchase at Topgolf venues.

“John Daly is a one-of-a-kind icon who completely disrupted this sport by refusing to be anyone but himself. At Topgolf, we pride ourselves on breaking down barriers so anyone can play, which is exactly what makes this partnership so natural and exciting,” said David McKillips, CEO at Topgolf. “John brings the fun, and fun is what Topgolf is all about.”

Daly will also make appearances at Topgolf in Augusta, Georgia during the first major of the year in 2027 and 2028. More details to come early next year on a major new event announcement for Topgolf and John Daly fans.

For more information about Topgolf or to find a location near you, please visit www.topgolf.com.

*Topgolf Nights pricing is available Thursdays from 9:00 p.m. to close beginning October 22, 2026, and on Friday and Saturday nights during designated late-night hours, at participating U.S. Topgolf venues. Thursday Topgolf Nights pricing is not available at Topgolf Las Vegas. Pricing is per bay, per hour, and varies by venue; late-night hours vary by venue. At select venues, walk-in gameplay rates may be higher than reservation rates. $6 Account Activation Fee required for new players. Tax and gratuity not included. Not valid at Topgolf Lounge, Swing Suite, or Toptracer Range locations. Excludes arcade games. Cannot be combined with any other coupon, offer or promotion, and not valid for parties or events. Subject to availability. Void where prohibited. Offer subject to change or end at any time. Visit topgolf.com/nights for full details.

About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we’re leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.

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Dan Wooters
GMS – North America
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