Built from the ground up, OptimalFit combines personalized nutrition, training, progress tracking, and adaptive AI guidance in one connected platform.

DALLAS, Oct. 19, 2026 /PRNewswire/ — Joel Freeman, creator of popular BODi programs including LIIFT4, LIIFT MORE, and 10 ROUNDS, and his wife, Megan Freeman, a PNBA Natural Olympia World Champion and NPC Competitor, announce the launch of OptimalFit, an AI-powered fitness platform designed to personalize and adapt both nutrition and training to each individual.

Developed over more than two years, OptimalFit brings together the essential components of fitness in one connected experience, helping users make adjustments as their goals, preferences, schedules, and progress evolve.

Nutrition and Training That Adapt to You

OptimalFit places nutrition alongside training as a foundation of personalized fitness.

Users can establish individualized nutrition targets, track food intake, create recipes, plan meals, and receive guidance tailored to their goals, dietary preferences, and nutritional needs.

Rather than relying on rigid meal plans or disconnected tracking tools, OptimalFit is designed to help users adapt their nutrition while keeping it connected to their training and progress.

The platform also provides personalized workout programming that can adjust to equipment availability, schedules, fitness levels, and changing circumstances.

Built From the Ground Up

After exploring existing white-label fitness platforms, Joel and Megan determined that available solutions couldn’t deliver the integration, customization, and adaptability they envisioned.

“We didn’t want another app that simply delivers workouts or tracks calories,” said Joel Freeman, Co-Founder and CEO. “We wanted nutrition, training, and progress to work together, with the flexibility to adapt to each person. Building from scratch allowed us to create that experience.”

Meet Olli: Personalized AI Guidance

At the center of OptimalFit is Olli, an AI fitness assistant developed and refined over more than a year. Olli considers users’ goals, preferences, training history, nutrition, and progress to help customize workouts, develop recipes, guide nutritional decisions, and adjust plans as needs change.

“Fitness and nutrition aren’t one-size-fits-all,” said Megan Freeman, Co-Founder. “We wanted to make personalized guidance more accessible and help people adapt without constantly starting over.”

OptimalFit launched October 18, 2026, with Charter Member pricing of $19.95 monthly or $199 annually, available on both iOS and Google mobile devices. Available in United States and Canada. 

Learn more at https://optimalfit.com

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SOURCE OPFIT LLC