Limited-Time Free Access: Step-by-step Udemy course helps retail store owners increase foot traffic using storefront marketing and AI, with free access for 10 people.
(PRUnderground) April 30th, 2026
As spring approaches and retailers prepare for the busy spring and summer season, Andy LaPointe, co-founder of Traverse Bay Farms, owner of two retail stores, and founder of OnlineAssistant.ai, is helping local business owners get ready the busy spring and summer season with a new Udemy course: How to Get More Walk-In Customers for Your Retail Store.
Coupon Code: F93A9156DCE183F249DE
The new course is designed for retail store owners, managers, and storefront teams who want to increase walk-in traffic, improve local visibility, and build a more predictable flow of customers. Built from LaPointe’s 25-plus years of retail experience, the training gives business owners a step-by-step system for attracting more nearby shoppers using practical, real-world strategies.
For retailers searching for ways to get more walk-in customers, increase foot traffic to a retail store, improve Google Business Profile visibility, and strengthen local marketing before the spring and summer season, the course offers a practical framework grounded in firsthand retail experience.
To support the course launch, LaPointe is also offering a limited-time free access opportunity for the first 10 people to take the course. The free access offer expires on May 5, 2026 at 8:46 AM. Participants who claim one of the free spots, using the coupon code: F93A9156DCE183F249DE are simply asked to complete the course and share their feedback.
“Spring and summer can be some of the most important selling seasons of the year for many retailers,” said Andy LaPointe, founder of Traverse Bay Farms and OnlineAssistant.ai. “If store owners want more walk-ins, they need to improve visibility, storefront appeal, local promotions, and partnerships before the season is in full swing. This course gives them a clear system they can apply right away.”
The course teaches retailers how to:
- Turn more people walking past the store into real walk-in customers through stronger storefront signs, clearer messaging, and better exterior visibility
- Improve Google Business Profile performance so more local shoppers can find the store in search and maps
- Strengthen local search visibility with better local content and more effective neighborhood marketing
- Use nearby attractions, traffic hotspots, and local business partnerships to create a steadier flow of new customers
- Launch simple events, promotions, and limited-time offers that give people a reason to visit
- Track walk-ins, peak hours, and traffic sources so store owners can see what is working and where to improve
- Use AI prompts, worksheets, and a 30-day action plan to build a repeatable retail traffic system
The Udemy course includes 2 hours and 27 minutes of on-demand video, 8 articles, 27 downloadable resources, full lifetime access, and a certificate of completion. It is beginner-friendly and built for real store owners. No formal marketing background is required. Students only need a physical retail store, access to their Google Business Profile, and a willingness to track results and take action each week.
The training is especially relevant for gift shops, boutiques, specialty food stores, farm markets, wellness stores, and other local retailers, including both single-store and multi-location businesses.
Unlike broader marketing courses that cover too many disconnected ideas, How to Get More Walk-In Customers for Your Retail Store stays focused on one clear outcome: helping more people physically walk into a store. That makes the material easier to apply, easier to measure, and more useful for retailers who need practical action instead of theory.
LaPointe brings unusual credibility to the topic. In 2001, he and his wife launched Traverse Bay Farms and built it into a nationally award-winning gourmet food brand with two company-owned retail stores, online sales, and product distribution across 42 states. Over the years, he has worked through the dot-com crash, the 2008 recession, and the pandemic, giving him firsthand insight into what it takes to keep retail traffic strong during changing business conditions.
In addition to the course, retailers can also download LaPointe’s free book, The Hometown Advantage: How Small Businesses Can Use Local Culture and AI to Outsmart National Competitors, available from OnlineAssistant.ai. The book explains how Main Street businesses can compete more effectively by using local trust, community identity, and practical AI tools instead of trying to outspend larger chains.
“Retailers do not need more random tactics. They need a more reliable system,” LaPointe said. “This course and book are both designed to help independent business owners strengthen local visibility, attract more customers, and compete with more confidence.”
The course is now available on Udemy at:
How to Get More Walk-In Customers to Your Retail Store
About Andy LaPointe
Andy LaPointe is the founder of Traverse Bay Farms, a retailer, entrepreneur, speaker, author, and founder of OnlineAssistant.ai. He owns two retail stores and has more than 25 years of business experience helping companies grow through practical strategy, stronger local visibility, and smarter use of technology.
About Traverse Bay Farms
Traverse Bay Farms is a nationally award-winning gourmet food brand based in Northern Michigan. Known for its fruit-based products and specialty foods, the company operates two retail stores, serves customers nationwide online, and distributes products across 42 states.
About OnlineAssistant.ai
OnlineAssistant.ai helps solopreneurs, retailers, and Main Street businesses use practical AI tools and proven strategies to improve marketing, simplify execution, increase visibility, and drive revenue growth.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
— Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
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