With one in five U.S. households now including a GLP-1 user, PIPA’s FIOS^® helps food makers leverage AI-driven formulation and process modeling for more nutrition per bite.

DAVIS, Calif., Oct. 29, 2026 /PRNewswire/ — GLP-1 adoption is creating a new formulation challenge for America’s food industry: delivering more nutrition in smaller portions without sacrificing taste, texture or affordability.

According to PwC, 21% of U.S. households included a current GLP-1 user in May 2026, up from 9% in January 2025. Circana finds 65% of GLP-1 users seek more protein, and BCG reports that 70% of users see eating or fitness habits change across their households. Demand extends beyond medication users, making mainstream reformulation critical.

Adding protein or fiber affects structure, taste, processing, stability and cost. Improving one target can undermine another, making trial-and-error development expensive.

FIOS, PIPA’s Food Innovation Operating System™, addresses this by linking AI-assisted formulation exploration with physics-based digital twins of the manufacturing process. Agentic workflows screen ingredient combinations against nutritional, functional and commercial targets, while process models anticipate outcomes on the line before costly physical trials. Users see up to 40% performance gains when formulation optimization connects with downstream process parameters.

“GLP-1 is changing the brief for everyday foods,” said Eric Hamborg, CCO of PIPA. “Manufacturers need to deliver more nutritional value per bite while preserving taste and price. FIOS lets teams work through those trade-offs at the formulation stage, where they are cheap to fix.”

About PIPA

PIPA is the AI systems company for food intelligence, helping clients make people and the planet healthier. Its platforms include LEAP®, for scientific discovery and ingredient innovation, and FIOS®, connecting the dots in food product development. Try FIOS free at pipacorp.com

Contact Information: media@pipacorp.com

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SOURCE PIPA