SEATTLE, Aug. 27, 2026 (GLOBE NEWSWIRE) — Ten years ago, New Engen was founded in Seattle with a performance marketer’s mindset: make every dollar work harder and make growth more measurable.
Since then, the marketing industry has transformed at a remarkable pace. Consumer attention has fragmented. Creators have become powerful drivers of discovery and trust. AI has reshaped how marketers work. And the line between brand and performance has increasingly blurred.
New Engen spent the decade building for those shifts. The agency expanded beyond performance media into creator marketing, UGC, affiliate, retail, analytics, and AI-enabled workflows, building a broader model around how modern brands actually grow.
This month, New Engen celebrates its tenth anniversary as one of the nation’s largest independent marketing agencies, with more than 400 employees and six consecutive Inc. 5000 recognitions. The milestone reflects a decade of making deliberate bets on where marketing was headed, investing ahead of client needs, and building the capabilities brands would need next.
“Ten years is an incredible milestone, but what we’re most proud of isn’t simply how much New Engen has grown, it’s how many clients have trusted us to grow alongside them,” said Justin Hayashi, CEO of New Engen. “Marketing has changed dramatically since 2016, and every evolution we’ve made, every capability we’ve built, every company we’ve welcomed into New Engen, has been driven by one goal: helping our clients stay ahead of what’s next. That trust has shaped who we are today, and we’re incredibly grateful to the clients and team members who have been part of this journey.”
Over the past decade, New Engen has intentionally expanded its capabilities to reflect how marketing and consumer behavior continue to evolve.
What began as a performance marketing agency has grown into an integrated creative-led growth partner through strategic investments in creator marketing, performance creative, affiliate and partnership marketing, advanced measurement, retail marketing, and AI-powered marketing solutions. Each step has been guided by the belief that sustainable growth comes from connecting audience understanding, creativity, media, measurement, and technology into one integrated system that helps brands continually learn and improve.
New Engen has earned national recognition, invested in its people, and created new opportunities to bring the marketing community together. Along the way, some of the agency’s defining milestones include:
- 2016: Founded in Seattle as a performance digital marketing agency.
- 2021: Acquired Acorn Influence, expanding into scaled creator and influencer marketing.
- 2021–2026: Named to the Inc. 5000 Fastest Growing Companies list for six consecutive years.
- 2023: Acquired LT Partners, adding affiliate, content, coupon, loyalty, and publisher marketing capabilities.
- 2023–2025: Recognized as one of Adweek’s Fastest Growing Agencies.
- 2024: Acquired Donut Digital, now Donut Studios, expanding performance creative and short-form content production.
- 2025: Named Marketing Agency of the Year and Independent Agency of the Year at the U.S. Agency Awards and Most Innovative Agency at the Digiday Awards.
- 2026: Acquired Grapevine, strengthening creator-led performance content capabilities and expanding New Engen’s creator ecosystem.
- 2026: Named one of Ad Age’s Best Places to Work, recognizing the agency’s people-first culture, leadership, and commitment to employee growth.
- 2026: Hosted the inaugural Camp New Engen, bringing together 130+ CMOs, vice presidents, and senior marketing leaders to explore the future of growth, creativity, AI, and measurement.
- 2026: Won the inaugural Agency Growth & Transformation category at the U.S. Agency Awards.
Those milestones reflect more than company growth. They tell the story of an agency that has continually adapted to help clients navigate change, investing in the capabilities brands increasingly need to compete in a marketing landscape where creativity, creators, media, measurement, and technology are more interconnected than ever.
“Marketing has changed enormously during our partnership with New Engen, and they’ve consistently helped us navigate what comes next. The team brings curiosity, fresh ideas and a strong understanding of our business, while staying grounded in performance and what our customers need. Their ability to evolve alongside us and remain a committed and trusted partner has been incredibly valuable,” said Madison Heinrichs at Jockey.
“What has stood out about New Engen over the years is how deeply the team invests in understanding our business. As our needs and the marketing landscape have evolved, they’ve continued to bring new thinking and capabilities to the table while staying focused on the outcomes that matter to us,” said Ben Bercasio at Tailored Brands. “Just as importantly, the New Engen team brings a genuinely collaborative spirit to the relationship. They’re thoughtful, easy to work with, and a lot of fun, which makes day-to-day collaboration feel seamless. That combination has made them a valued partner over time.”
“New Engen brings a combination of deep performance expertise, strategic curiosity, and a willingness to keep pushing the work forward,” said Paul Zlatunich at Google Fiber. “The team has been a thoughtful partner in helping us navigate an increasingly complex marketing environment, bringing new ideas while staying focused on measurable impact and the needs of the business.”
That spirit of continuous evolution recently culminated in the release of New Engen’s 2026 Growth Playbook, which argues that creative has become one of the most important growth levers available to brands and that the strongest marketing systems are those that continually learn, adapt, and compound over time.
“The last ten years taught us that growth belongs to the brands willing to evolve,” Hayashi said. “We believe the next ten years will belong to the brands that can bring creativity, creators, AI, media, and measurement together into one connected system. That’s where we’re focused, and we’re excited to keep helping our clients navigate whatever comes next.”
About New Engen
New Engen is a creative-led growth agency that connects Influencer Marketing, UGC & Whitelisting, Affiliate, Studio Content, Media, and Measurement to help brands grow. Built on deep performance media expertise, its Creative-Led Growth System uses audience insight to guide what gets made, activates content across channels, and feeds performance and measurement signals into what happens next.
Media Contact Alyssa Gay agay@newengen.com
